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Can a Boutique Real Estate Agency Outrank the Big Brokerages on Google?

Real Estate Agents

+1

Can a Boutique Real Estate Agency Outrank the Big Brokerages on Google?

I Googled "best real estate agent in Jericho NY." Our 20-agent brokerage owns the map. The 300-agent brands next door don't own theirs.

Auggie Diaz

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Oct 16, 2026


Is SEO Still Worth Paying For Now That People Search With AI?

Real Estate Agents

+2

Is SEO Still Worth Paying For Now That People Search With AI?

SEO, Local SEO and GEO aren't competing. Here's how they work together, and where your money should go first.

Auggie Diaz

•

Oct 14, 2026

What Does AI Check Before It Recommends a Local Business?

Real Estate Agents

+3

What Does AI Check Before It Recommends a Local Business?

Before AI recommends you, it checks your references. Here are the five places it looks.

Auggie Diaz

•

Oct 13, 2026

Is Advice Content Dead Now That AI Gives Answers for Free?

Real Estate Agents

+3

Is Advice Content Dead Now That AI Gives Answers for Free?

Why AskAuggie is moving from answers to proof, and what that means for your marketing

Auggie Diaz

•

Oct 13, 2026

Everything we have published

Walk reports, counts and the occasional argument, newest first.

Why Isn't My Google Business Profile Showing Up in Local Search?

Jul 22, 2026

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3 min read

Why Isn't My Google Business Profile Showing Up in Local Search?

Five reasons your profile stays hidden — and the afternoon fix for each one.

Case File #03: When You're Three Different People on the Internet

Jul 20, 2026

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3 min read

Case File #03: When You're Three Different People on the Internet

Case File #03: One agent. Three names. Zero trust.

Auggie Diaz
Auggie Diaz
 Case File #02: "I Couldn't Find You Anywhere"

May 22, 2026

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5 min read

Case File #02: "I Couldn't Find You Anywhere"

Marcus had an agent's name. He had a referral from a coworker he trusted. He had 60 days to buy a house. He had every reason to send the email. He just... didn't. Not because the agent was bad, but because he couldn't find enough proof that the agent was real. This is Case File #02 of The Secret Agent Series, the story of an email that never got sent, a referral that never converted, and an agent who never knew what he lost

Auggie Diaz
Auggie Diaz
Case File #01: The Google Search That Cost Her the Listing

May 18, 2026

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4 min read

Case File #01: The Google Search That Cost Her the Listing

Every day, somewhere in your market, a buyer or seller is Googling a real estate agent. They're scanning for proof — proof you exist, proof you work, proof someone else trusted you. If they can't find it, they don't call. They just pick someone else. We call those invisible agents Secret Agents. This is Case File #01 of a 10-part series following the deals they lost without ever knowing why. It starts with a seller named Sarah and three names on a list.

Auggie Diaz
Auggie Diaz
How Do I Claim and Verify My Google Business Profile?

May 15, 2026

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3 min read

How Do I Claim and Verify My Google Business Profile?

Have you Googled yourself? Cause your leads are. Your Google Business Profile is doing one of two things right now: working for you or working against you. There's no middle ground. If you haven't claimed it, your business is basically a ghost on Google. Customers can still find you, but you have zero control over what they see — wrong hours, missing photos, outdated phone numbers, and a review section you can't respond to. That's not a marketing problem. That's a credibility problem. Here's the short answer: To claim your Google Business Profile, go to google.com/business, sign in with your Google account, search for your business, and either claim the existing listing or create a new one. Then verify ownership through postcard, phone, email, or video, whichever Google offers you. That's the 30-second version. Now let's break it down so you actually do it right.

Auggie Diaz
Auggie Diaz
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AskAuggie — Real Answers for Real Estate, Marketing & Business

Unlock the secrets of successful lead generation with expert insights and strategies tailored for realtors, insurance, mortgage agents, local businesses, and yes even real estate buyers and sellers.

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