Local SEO & Google Business Profile

Getting found when someone nearby searches for what you do. Claiming and verifying your Google Business Profile, cleaning up your name and number everywhere it appears, earning reviews, and winning the map results that decide who gets the call.

Can a Boutique Real Estate Agency Outrank the Big Brokerages on Google?

Oct 16, 2026

•

4 min read

Can a Boutique Real Estate Agency Outrank the Big Brokerages on Google?

I Googled "best real estate agent in Jericho NY." Our 20-agent brokerage owns the map. The 300-agent brands next door don't own theirs.

Auggie Diaz

Is SEO Still Worth Paying For Now That People Search With AI?

Oct 14, 2026

•

4 min read

Is SEO Still Worth Paying For Now That People Search With AI?

SEO, Local SEO and GEO aren't competing. Here's how they work together, and where your money should go first.

Auggie Diaz

What Does AI Check Before It Recommends a Local Business?

Oct 13, 2026

•

4 min read

What Does AI Check Before It Recommends a Local Business?

Before AI recommends you, it checks your references. Here are the five places it looks.

Auggie Diaz

Sep 11, 2026

•

2 min read

Why Isn't My Company's Profile Enough to Build My Reputation?

Because the day you change jobs, you find out whose reputation it really was.

Auggie Diaz

Aug 21, 2026

•

3 min read

Your Market Isn't Crowded. It's Quiet.

Everybody's fighting for attention. Nobody's answering the phone.

Reader Question: Should I Delete My Old Brokerage Profiles?

Jul 31, 2026

•

1 min read

Reader Question: Should I Delete My Old Brokerage Profiles?

Usually no — deleting can cost you the ranking you already earned. Here's the smarter move.

Do Real Estate Agents Still Need Yelp in 2026?

Jul 29, 2026

•

2 min read

Do Real Estate Agents Still Need Yelp in 2026?

Short answer: you don't have to market on it — but you absolutely have to control it.

Hootie's Tip: Google Yourself Before Your Next Client Does

Jul 24, 2026

•

1 min read

Hootie's Tip: Google Yourself Before Your Next Client Does

The 5-minute digital visibility audit you can run right now — before a client runs one on you.

Auggie Diaz

Jul 22, 2026

•

3 min read

Why Isn't My Google Business Profile Showing Up in Local Search?

Five reasons your profile stays hidden — and the afternoon fix for each one.

Case File #03: When You're Three Different People on the Internet

Jul 20, 2026

•

3 min read

Case File #03: When You're Three Different People on the Internet

Case File #03: One agent. Three names. Zero trust.

Auggie Diaz

Local SEO & Google Business Profile

Can a Boutique Real Estate Agency Outrank the Big Brokerages on Google?

Is SEO Still Worth Paying For Now That People Search With AI?

What Does AI Check Before It Recommends a Local Business?

Why Isn't My Company's Profile Enough to Build My Reputation?

Your Market Isn't Crowded. It's Quiet.

Reader Question: Should I Delete My Old Brokerage Profiles?

Do Real Estate Agents Still Need Yelp in 2026?

Hootie's Tip: Google Yourself Before Your Next Client Does

Why Isn't My Google Business Profile Showing Up in Local Search?

Case File #03: When You're Three Different People on the Internet

AskAuggie — Real Answers for Real Estate, Marketing & Business