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Can a Boutique Real Estate Agency Outrank the Big Brokerages on Google?

Real Estate Agents

+1

Can a Boutique Real Estate Agency Outrank the Big Brokerages on Google?

I Googled "best real estate agent in Jericho NY." Our 20-agent brokerage owns the map. The 300-agent brands next door don't own theirs.

Auggie Diaz

•

Oct 16, 2026


Is SEO Still Worth Paying For Now That People Search With AI?

Real Estate Agents

+2

Is SEO Still Worth Paying For Now That People Search With AI?

SEO, Local SEO and GEO aren't competing. Here's how they work together, and where your money should go first.

Auggie Diaz

•

Oct 14, 2026

What Does AI Check Before It Recommends a Local Business?

Real Estate Agents

+3

What Does AI Check Before It Recommends a Local Business?

Before AI recommends you, it checks your references. Here are the five places it looks.

Auggie Diaz

•

Oct 13, 2026

Is Advice Content Dead Now That AI Gives Answers for Free?

Real Estate Agents

+3

Is Advice Content Dead Now That AI Gives Answers for Free?

Why AskAuggie is moving from answers to proof, and what that means for your marketing

Auggie Diaz

•

Oct 13, 2026

Everything we have published

Walk reports, counts and the occasional argument, newest first.

Case File #07: The Realtor Who Lost a $1.4M Listing in 30 Seconds

Sep 11, 2026

•

3 min read

Case File #07: The Realtor Who Lost a $1.4M Listing in 30 Seconds

He nailed the meeting. Her husband's phone ended it before the coffee was cold.

Auggie Diaz
Auggie Diaz
Hootie's Tip: Turn One Referral Into Three

Sep 11, 2026

•

1 min read

Hootie's Tip: Turn One Referral Into Three

Most reps say "thanks" and move on. Here's the 60-second habit that compounds instead.

Auggie Diaz
Auggie Diaz
Is Referral Business Alone Enough to Grow?

Sep 11, 2026

•

2 min read

Is Referral Business Alone Enough to Grow?

Referrals are the best leads you'll ever get. Relying only on them is still a trap.

Auggie Diaz
Auggie Diaz
Hey Auggie, Which AI Should I Use for What?

Sep 10, 2026

•

4 min read

Hey Auggie, Which AI Should I Use for What?

ChatGPT, Claude, Gemini, or NotebookLM? The short answer, plus a free picker that tells you which one to open for the job in front of you.

Auggie Diaz
Auggie Diaz
How Many Times Should You Follow Up With a Lead?

Sep 7, 2026

•

3 min read

How Many Times Should You Follow Up With a Lead?

You don't need more leads. You need to stop losing the ones you already paid for.

Auggie Diaz
Auggie Diaz
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AskAuggie — Real Answers for Real Estate, Marketing & Business

Unlock the secrets of successful lead generation with expert insights and strategies tailored for realtors, insurance, mortgage agents, local businesses, and yes even real estate buyers and sellers.

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