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Can a Boutique Real Estate Agency Outrank the Big Brokerages on Google?

Real Estate Agents

+1

Can a Boutique Real Estate Agency Outrank the Big Brokerages on Google?

I Googled "best real estate agent in Jericho NY." Our 20-agent brokerage owns the map. The 300-agent brands next door don't own theirs.

Auggie Diaz

•

Oct 16, 2026


Is SEO Still Worth Paying For Now That People Search With AI?

Real Estate Agents

+2

Is SEO Still Worth Paying For Now That People Search With AI?

SEO, Local SEO and GEO aren't competing. Here's how they work together, and where your money should go first.

Auggie Diaz

•

Oct 14, 2026

What Does AI Check Before It Recommends a Local Business?

Real Estate Agents

+3

What Does AI Check Before It Recommends a Local Business?

Before AI recommends you, it checks your references. Here are the five places it looks.

Auggie Diaz

•

Oct 13, 2026

Is Advice Content Dead Now That AI Gives Answers for Free?

Real Estate Agents

+3

Is Advice Content Dead Now That AI Gives Answers for Free?

Why AskAuggie is moving from answers to proof, and what that means for your marketing

Auggie Diaz

•

Oct 13, 2026

Everything we have published

Walk reports, counts and the occasional argument, newest first.

Your Market Isn't Crowded. It's Quiet.

Aug 21, 2026

•

3 min read

Your Market Isn't Crowded. It's Quiet.

Everybody's fighting for attention. Nobody's answering the phone.

Reader Question: Should I Delete My Old Brokerage Profiles?

Jul 31, 2026

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1 min read

Reader Question: Should I Delete My Old Brokerage Profiles?

Usually no — deleting can cost you the ranking you already earned. Here's the smarter move.

Do Real Estate Agents Still Need Yelp in 2026?

Jul 29, 2026

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2 min read

Do Real Estate Agents Still Need Yelp in 2026?

Short answer: you don't have to market on it — but you absolutely have to control it.

Case File #04: The Yelp Page You Forgot You Had

Jul 27, 2026

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3 min read

Case File #04: The Yelp Page You Forgot You Had

One old review. One page she never claimed. One referral gone before she knew it existed.

Auggie Diaz
Auggie Diaz
Hootie's Tip: Google Yourself Before Your Next Client Does

Jul 24, 2026

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1 min read

Hootie's Tip: Google Yourself Before Your Next Client Does

The 5-minute digital visibility audit you can run right now — before a client runs one on you.

Auggie Diaz
Auggie Diaz
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AskAuggie — Real Answers for Real Estate, Marketing & Business

Unlock the secrets of successful lead generation with expert insights and strategies tailored for realtors, insurance, mortgage agents, local businesses, and yes even real estate buyers and sellers.

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